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Product Inauthenticity

Product inauthenticity refers to the situation where a product sold on an online marketplace, such as
Amazon, is falsely represented as genuine or authentic when it is not. It occurs when a seller
intentionally or unintentionally sells counterfeit, fake, or unauthorized goods, misleading buyers into
believing they are purchasing genuine products.

Product inauthenticity can take various forms:

  • Counterfeit Goods: Counterfeit products are unauthorized replicas of branded items, often made to mimic the appearance and packaging of genuine products. They are ty

  • Unauthorized Copies: Unauthorized copies are products that resemble genuine items but are produced without permission from the brand owner. These products may be similar in appearance but lack the quality and authenticity of the genuine version.

  • Gray Market Goods: Gray market goods are genuine products that are imported and sold outside of authorized distribution channels. While these products are not counterfeit or fake, they may lack manufacturer warranties, support, or quality control.

  • Stolen or Used Goods Represented as New: Sellers may falsely claim that used or stolen products are new, misleading buyers into paying full price for items that have been previously used or obtained illegally.


Product inauthenticity is a significant concern for online marketplaces and customers alike. It undermines consumer trust, damages brand reputation, and can potentially harm consumers who unknowingly purchase substandard or unsafe products.

If your amazon product has been suspended due to an inauthenticity, you can take the following steps to reinstate it.

  1. Understand the Suspension: Carefully review the suspension notice and understand the specific reason for the inauthenticity claim. Determine if it was based on a mistake, misunderstanding, or if there are genuine concerns about the authenticity of your product.

  2. Gather Documentation: Collect all relevant documentation that demonstrates the authenticity of your product. This may include invoices, purchase orders, supplier agreements, manufacturer warranties, or any other supporting evidence that verifies the legitimacy of your sourcing and the product’s authenticity.

  3. Prepare an Appeal Plan: Develop a clear and concise plan to address the inauthenticity claim. Clearly outline the steps you have taken to ensure the authenticity of your products, such as verifying suppliers, conducting quality checks, or implementing additional security measures. Explain how the issue occurred (if applicable) and the corrective actions you have taken to prevent it from happening again.

  4. Craft an Appeal Letter: Write a detailed and persuasive appeal letter addressing the inauthenticity claim. Include the following elements: 
    Acknowledge the suspension and the reason for the inauthenticity claim.

    • Present your evidence and supporting documentation to demonstrate the authenticity of your
    products.
    • Provide a thorough explanation of your sourcing practices and quality control measures to
    assure Amazon of your commitment to selling genuine products.
    • Express your understanding of the importance of product authenticity and your dedication to
    maintaining a trustworthy selling account.

    Apologize for any inconvenience caused and highlight the steps you have taken to prevent similar issues
    in the future.

  5. Submit the Appeal: Follow Amazon’s suspension appeal process and submit your appeal through Seller Central. Provide all the requested information and documentation, ensuring accuracy and completeness. Be patient and allow time for Amazon to review your appeal.

  6. Communicate with Amazon: If Amazon requests additional information or clarification, respond promptly and provide the necessary details. Maintain open communication and be cooperative throughout the reinstatement process.

  7. Monitor and Follow Up: Monitor your email regularly for updates from Amazon regarding your appeal. If you don’t receive a response within the expected timeframe, consider following up with Amazon’s Seller Support to inquire about the status of your appeal.

Contact “ADDROX” now for a free consultation with your Amazon appeal experts, and learn more about how you can win against Amazon in cases of inauthentic suspensions or listing removal appeals. Don’t let a suspension or listing removal derail your business – take action now and get the help you need.